It’s always (almost) sunny in India, and the suncare market is blazing hot, ripe, and radiating growth. According to Statista, in 2024 alone, revenue for the sun protection market is expected to amount to $912 million, with the category forecasted to grow at a bright and sunny rate of 7.10% for the forecast period (2024-2028). Driven by the rising demand for suncare products owing to the country’s hot and humid climate, alongside a growing awareness of the need for daily sun protection, India is emerging as the hottest new suncare market. This is allowing independent, up-and-coming brands to tap into the nascent market with innovative products that blend convenience, education, and results to create holistic everyday suncare routines that stick. “The suncare market in India is poised for significant growth owing to a combination of increasing awareness about skin health and a rising interest in anti-aging solutions among millennials and Gen Z,” says Tanisha Jain, founder of Indian suncare brand 52 Sundaze. As young Indian consumers wake up to the need to protect their skin from a young age in order to combat the negative effects of aging, suncare is emerging as the most obvious and convenient solution. “One of the most notable trends is the shift towards preventative measures against skin aging. Millennials and Gen Z don’t want to wait to react to signs of skin aging but instead are actively looking for ways to prevent it early on,” she adds. However, despite growing awareness, there are still noticeable gaps in the Indian suncare market with many brands offering sunscreens as part of their broader skincare ranges rather than as a category by itself.